Digital Campaign Design
The 5TH is a contemporary watch brand, offering minimalist designs that effortlessly adapt to a modern wardrobe. The 007 Release was an e-commerce campaign to promote the release of a new chronograph timepiece, the 007. The campaign re-wrote the classic male James Bond archetype, and made it female, mysterious, bold and empowered. A series of spiralling graphic element gave a subtle nod to the original films, and to injected sense of movement to a timepiece designed for the woman making waves in her own world.
CREDITS
In-House Project for: The 5TH Watches
Photography: Daniel Herrmann-zoll
In-House Project for: The 5TH Watches
Photography: Daniel Herrmann-zoll
![](https://cdn.myportfolio.com/bca05dcf-b39a-41f4-8ef2-4b26c2363af7/b4200462-32b8-4729-9c27-e81fe2c11bc1_rw_1920.jpg?h=405cd33371e63d01cf84514207433fca)
![](https://cdn.myportfolio.com/bca05dcf-b39a-41f4-8ef2-4b26c2363af7/d2ffb8e4-e97f-41eb-ab0a-1ae3ab73419a_rw_3840.jpg?h=7361373f65e907ecca593caac3f9552c)
![](https://cdn.myportfolio.com/bca05dcf-b39a-41f4-8ef2-4b26c2363af7/59be7ddd-89e8-4350-a213-42e2adfdc5fe_rw_1920.jpg?h=a78b746beb487e1706d9c16833062e60)