Digital Campaign Design
The 5TH is a contemporary watch brand, offering minimalist designs that effortlessly adapt to a modern wardrobe. The 007 Release was an e-commerce campaign to promote the release of a new chronograph timepiece, the 007. The campaign re-wrote the classic male James Bond archetype, and made it female, mysterious, bold and empowered. A series of spiralling graphic element gave a subtle nod to the original films, and to injected sense of movement to a timepiece designed for the  woman making waves in her own world.
In-House Project for: The 5TH Watches
Photography: Daniel Herrmann-zoll
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