007 Release
Art Direction, Creative Copywriting and Graphic design
The 5TH is a direct-to-consumer watch brand specialising in design-led collections, released in limited drops.
The 007 Release was an e-commerce campaign to promote the release of a new chronograph timepiece, the 007. The campaign re-wrote the classic James Bond archetype, and made it female, bold and empowered.
A series of spiralling graphic elements gave a subtle nod to the original films, and reinforced the feeling of motion associated with a traditional motor racing chronograph timepiece.
Brand The 5TH Watches
Photography Daniel Herrmann-zoll
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