Branding + Graphic Design
A project from my student days, which I still love to look back on.
This is a fictional branding project for Luomus, the Museum of Natural History in Helsinki, Finland.
I absolutely love the name Luomus, which means “creation” in Finnish, so wanted to make this central to the brand identity. The branding highlights the museum’s penchant for the unexpected. You never know what you might find at Luomus, a taxidermy giraffe under the stairs, or perhaps a rare Chilean spider!
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