Branding, Packaging + Art Direction
Identity for a sleep supplement for busy individuals who require a superior rest to get the most out of their day. A blue colour palette with a contrast of lighter and darker tones was selected to denote the balance between the relaxation of drifting off to sleep and the energised feeling of waking up Rested. Typography was used to play on the brand name “Rested”, through exploring other “Re” words: Rejuvenated, Revived, Revitalised, Rewired etc.
Photography: Daniel Herrmann-zoll
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